Can you use the same action twice with Profane Command?

[AMAZINSPIDERFAN]

Profane Command's mana cost is XBB with the effect:

Choose Two:
-Target Player loses X life
-Target creature gets -X/-X until end of turn
-Return target creature card with converted mana cost X or less from the graveyard to the battlefield
-Up to X target creatures gain fear until end of turn

My question is, can you use the same effect twice? Like can you make an opponent lose X life twice instead of picking another effect?

[Rass]

Nope. Have to choose two different items

{Profane Command}

[imFourth of Phils]

no you cannot, nonetheless its like {Mystic Confluence}