Has anyone heard of this? It's almost an near identical copy of Magic the Gathering. Althought, since it's online and they don't produce physical cards they can get away with it.
The designers also created the World of Warcraft CCG. http://hextcg.com
Also, if you donate $10,000 to there Kickstarter - you get 4 of every card for the life of the game. Imagine what it would be like to be able to buy 4x every magic card during its infancy?